Last month, we highlighted some of the steps camps are taking to thwart the impact the economy has on their programs. Based on your response, Stephen Branstetter, General Manager for CampRegister, will be presenting a complimentary webinar on additional strategies that your camp can implement to maximize participation, revenue and marketing effectiveness.

Join us on May 19th to learn how to effectively leverage technology and marketing to give your camp a competitive edge, including:

• Cut costs by befriending Social Media
• Attract and retain campers through friendly payment plans
• Increase your retention rates with early registration
• Raise registration peaks and fill in your valleys
• Analyze your data to spend wisely and understand what works

Date: Tuesday, May 19
Start Time: 9:00 (PDT) / 12:00 pm (EDT)
Cost: Complimentary

Register Now

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Based on your feedback, clients can now subscribe to receive Thriva product (3.1 and 4.0) email alerts. Aside from the ongoing updates posted in the Thriva system, you can now signup to receive email notices specifically on:

• Product Updates and Notices
• Scheduled Maintenance Updates
• Emergency Notices
• Free Thriva Webinar Training
• Thriva Product Tips & Tricks

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As always, our development team is hard at work building tools for the future and making adjustments based on your feedback. Here's a look at what we're working on:

• eCamp Release
• September Management System Release
• Communication Center: HTML Email
• They're Back: 3.1 Homepage Graphs
• New Incentive Program for Camps & Campers: ActiveAdvantage

eCamp Release

There is one release for eCamp planned in the next two weeks and a release planned for the management system in September.

Based on great feedback from our camps and their camp families, we are integrating photo cropping into the eCamp photo purchasing process along with a streamlined check-out process. These new enhancements will provide parents the ability to:

• Add multiple photos to the cart at once
• Crop photos exactly the way they want
• See a warning if they are zoomed in too close for their selected print size
• Save photos to their cart and come back later

September Management System Release

Throughout this summer, we'll be working on a number of exciting updates available for your use in the fall and your 2010 season. Updates will include "behind-the-scenes" performance enhancements, new management system tools as well as a new program to help you drive retention and increase registration.

Communication Center: HTML Email

One of the most requested items--the ability to create HTML emails in the management system like you would in a Word document. With the Communication Center adjustments, you can now create great looking emails with minimal effort or time including:

• ability to easily build HTML emails from within the system
• preloaded HTML templates
• ability to upload your own graphics
• ability to "text search" your email subjects headings to easily find previously created emails

They're Back: 3.1 Homepage Graphs

While we've received a great response to the additional "widgets" and graphs on the 4.0 Thriva homepage; many of you have asked the question "Can you bring back the 3.1 Graphs too"?

The answer is a resounding yes! We'll be adding the 3.1 graphs back as an additional option available from your homepage drop-down list. This way you can utilize all of the graphing views from 4.0 in addition to the graph views from 3.1.

New Incentive Program for Camps and Campers: ActiveAdvantage

We’re really excited about the new ActiveAdvantage program offer that will provide our camp clients a free advertising opportunity while providing campers registration discounts off your camp to encourage retention without costing you a dime! More info to come but here’s a teaser.

ActiveAdvantage is a premiere membership program used by hundreds of thousands for special deals and discounts on registering for events and other purchases throughout the US.

Firstly, we’re going to add the ability for your participants to use their ActiveAdvantage membership to get up to $5 off the cost when registering for your camps (ActiveAdvantage pays the $5 – you still receive your entire fee!).

Additionally, campers who return for the second year will receive an even bigger ActiveAdvantage credit providing greater incentive to return to your camp the following year. We’re still working out all the details so stay tuned for further details.

Have a question? Submit your questions to CampRegister@ActiveNetwork.com.

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I joined the Active Network in September of 2007 as an Application Specialist and member of the Technical Support Team. In November 2008, I was promoted to Senior Application Specialist. In this role, I am responsible for training and mentoring new hires and seasoned members of the team, as well as acting as a knowledge base for questions regarding the Thriva product and environment. I am currently working to design and implement a Thriva Certification Program, intended to measure and improve product knowledge among fellow team members across markets.

I enjoy the positive, fast-paced work environment of support. Each day presents a new challenge – and a new way to help our clients. The team in which I work has the best attitude -- I can honestly say I love what I do.

In my spare time, I enjoy water sports and hiking (although the weather in Seattle doesn't always allow for either). Because of my unique upbringing, I have an affinity for sailing. Running is one of my favorite past times – call me crazy. I am a football nut, and can't wait for pre-season to start (Go Hawks!). I have the cutest cat in the world, Jordan, who I love to spoil. Summer is just around the corner and I can't wait!

E-mail Meghan

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